Traffic Fundamentals Part 2

Free Traffic Vs. Paid Traffic

A lot of people who start an online business and want to start marketing their business online fall into this trap – they mistakenly separate all traffic into just two categories, they say one is either free or one is either paid and that’s a huge mistake.

First of all, this whole idea of free traffic – there’s really no such thing as free traffic. It’s a misconception.

Whether you like it or not, you’re going to have to spend money or time, and your time is worth money, generating traffic.

You’re in business and like all businesses, you are going to have advertising costs whether you like it or not.

The so-called free traffic methods are usually things like starting a blog, search engine optimization, making YouTube videos, etc.

It all sounds free but it’s not really free is it? Because it’s going to require your time and a lot of effort if you want to do it well.

With the paid traffic methods like pay-per-click (PPC) or solo ads, people tend to shy away from them.


Because they don’t want to risk their money trying them because they don’t feel like they know what they’re doing. This is another big mistake.

My advice, even when you’re brand new at this is go for the paid traffic methods first. You can still do the so-called free traffic methods as well.

They can still be incredibly effective when done the right way. But you will learn faster than any other way when you’re doing the paid traffic methods.

The reason is the results are immediate and measurable. You don’t have to wait months to determine the effectiveness of your efforts.

Bottom Line

Focus on paid traffic. Don’t buy into the myth that there’s such a thing as free traffic. It all has a cost. Just accept it as a business owner. You’re going to have to spend some money and time in order to acquire customers.

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