An effective paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer.
When pay-per-click (PPC) advertisements aren’t bringing in the sales leads that you expected, you don’t need to scrap your entire campaign. You just need to start tweaking your campaign to improve click through rates (CTR).
Here are 5 ways to increase paid click through rates.
Improve the Headline
The first place to start is with your headline. In my opinion, the headline is the most important part of your PPC ad campaign. It’s the first thing that people see and it’s how you get them to click on your ad.
This is also where you need to squeeze out some creative juices. Let’s face it, some people just aren’t good with copywriting. If you’re one of those people, you can head on over to Fiverr and spend a few dollars to have a copywriter create your ad.
Spend some serious time on crafting your ad copy. It’s well worth the time and money.
The headline needs to be 25 characters or less. You have limited space. Use it wisely. Keep these tips in mind:
- Use keyword phrases in your headline
- Don’t use your business name in the headline
- Solve a problem or ask a question
Include Keyword in Display URL
The focus keyword of your PPC ad should be used in your display URL. This is the visible URL that appears under your headline. You’re allowed to edit the display URL, even if it doesn’t match the destination URL.
You can include up to 35 characters in the display URL. This will include your domain name, along with space for your keyword. The ad will direct users to the URL that you specify in your ad.
Don’t Include the Price in the Ad
When you include the price of a product or service in your headline or description, people are reminded that they’ll be spending money.
Instead of showing the price, you could display a discount or savings. For example, if you’ve got a product that regularly costs $50 and it’s on sale for $25, you could highlight the 50% off or the $25 discount.
Deliver a Specific Message
Before you go live with an ad, you should review it and ensure it delivers one specific message. Your ad can’t be ambiguous.
You should never try to promote more than one thing at a time. When a person views your ad, they should know exactly what they’re going to find when they click the link.
When you finish writing your ad, read it and ensure its direct and to the point. Don’t fill it with keywords. Write in a way that a person can easily understand.
As I mentioned earlier, some people just aren’t good at copy writing. You might head on over to Fiverr and spend a few dollars to have a copywriter create your ad.
Use Ad Extensions
Google introduced ad extensions several years ago, and they are available for free. They offer additional ways to entice people to click your ads. This includes site links. Site links allow you to include additional links in your ads.
Here’s a short video explaining ad extensions.
Your ability to include extensions depend on your Ad Rank. The Ad Rank is determined based on the quality of your ad and your landing page.
In the end, improving your click through rate depends on a quality ad. You need to use a short headline that gets to the point quickly.
The body of the ad provides a line or two to elaborate on the message presented in the headline. You only have a few lines to make an impression and attract the right visitors.
As a final suggestion, you should take a look at what your competition is up to. View ads for relevant keywords and examine their landing pages.
Tweak your PPC campaign using these tips to boost click through rates. If you want more internet marketing suggestions, plus a way to generate conversion-ready prospects each month, click here to learn about my done-for-you system.
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